Track, Rank, & Publish

Over the past few weeks, I have had numerous conversations about performance management. Emanating from my last blog essay, “Beating Cadence, the Drumbeat of Performance Management”, the challenges and opportunities for implementing or improving performance management disciplines seem to cross industries and company sizes broadly. In those conversations, I have found myself referring back to an old practice that I call “Track, Rank & Publish.”


As I mentioned in my previous essay, I deeply believe in the practice and discipline of performance management in business. Keeping a steady “cadence” in that practice has been vital to my past success, and I shared a view in that essay of my “daily/weekly/monthly/quarterly/annual” approach. What I want to elaborate here is that at every step of that “cadence,” I would use this idea of “Track, Rank, & Publish” to illuminate and communicate the status of the team’s performance not just as a whole, but broken down into more accountable entities. Simply put, we would “Track” performance with a regular cadence and I worked hard to eliminate any data/reporting issues that raised any questions with the reports. Second, we would “rank” performance by market, customer, and sales leader very simply high to low, first to worst, good to bad, ahead of plan -> on plan -> below plan, etc. Finally we would “publish” those results in a variety of forums, looking to stay on a “cadence” so the organization would see results and rankings regularly and become accustomed to the idea of “Track, Rank, & Publish.”


There are a number of approaches that I have used over the years to heighten the impact and awareness of the published rankings. One technique was to simply highlight the top 10% vs the bottom 10% of the ranked performance to spotlight the top and bottom performers. Clearly no one wants to be identified as a bottom performer and finding yourself in the bottom 10% was never a desired or comfortable outcome! Taking the smallest move to identify those groups in bold, or to color the top 10% in green (for money!!) and the bottom 10% in red (for stop!!) I was amazed by the impact of just color coding the list; if no one wants to be in the bottom 10%, then REALLY no one wants to be on that list when it is colored red!



Using another approach, I developed a report that I called the “Triple D” report in my last role where we tracked customer performance weekly and sorted the customers in three groups, “Drivers, Defectors, & Drains,” thus the “Triple D” report. To make the “Driver” list, the account had to have positive sales for the week vs year ago, a “Defector” showed no sales for the week and may be a lost or lapsed account, and a “Drain” account showed sales declines for the week vs year ago. Not only did we sort the accounts into these three groupings, we then ranked each list high to low, highlighting the biggest “Drivers, Defectors, & Drains” for the week. It didn’t take long for each sales leader to be watching this report like a hawk, emailing me quickly to emphasize that their customer was a significant “driver”, or WHY their customer was showing up on the “drains” list.


Regardless of approach or technique, the intent (like always) is to accelerate performance by heightening accountability across the organization. Think about your business context and find an approach that works for you, whether using the color coded top and bottom 10% approach, or something like the “Triple D” report, look for ways to expand the visibility and accountability of performance results and use the approach of “Track, Rank & Publish” to accelerate your teams performance!

Beating Cadence, The "Drumbeat" of Performance Management

Tempted as I am to wax nostalgically of my days in The College of Wooster’s Fighting Scot’s Marching Band (yes, fully attired in a Macleod tartan Kilt!), this essay is about the tempo or “cadence” required to make performance management come alive. Let’s start with a definition:


Cadence: Noun,

a: a rhythmic sequence or flow of sounds in language
B: the beat, time, or measure of rhythmical motion or activity



It’s this idea of “rhythmical motion or activity” that I want to focus on today. Over my career, I have had the chance to lead teams and manage businesses of various makeups and sizes. Early on I realized that my natural orientation was NOT to build processes or disciplines to aid me and my team in managing the business, but to move from issue and opportunity as they arose. Oh the naiveté of youth! This “reactive” approach was a mess, often leading from one crisis moment to another, creating a culture of “knee jerk” responsiveness versus one of “planful” discipline. I knew I needed to make a big change, quickly!


What became clear to me was the need to not only identify the key data points and sources, but how often to measure, track and report those key metrics. I won’t go deeply today into the concept of a “core score,” but it is vital in every business to identify the few truly vital pieces of data/metrics for your business, i.e. the “core score/s”, and then be maniacal in your management focus of those metrics. In a world of wildly expanding data, this process of focus and choice of a FEW metrics is difficult and key. My focus today is more on the tempo or cadence of that management “dance.”


After my early false starts in this area, I realized that I NEEDED a regular disciplined cadence to help me successfully manage increasingly complex and sizeable businesses. Over the years I have come to an approach that has allowed me to build a regular cadence across the year. In my most recent role, this cadence has come to fruition over the past 4+ years with great results. Let me work my way by time period:



Daily: It’s important to be careful in this area. Businesses move very dynamically and you could theoretically track performance on an hourly or minute by minute basis. A major retailer tracks their scanner data in 15 minute increments, and it is possible to download store by store data in those 15 minute increments. Fascinating, yes; meaningful, I am not so sure! For me, I like a daily sales report to start every day. I have had the pleasure to work for a California based company over the past few years and we worked out systems to report out daily sales trends by 6am pacific time every morning. Tracking our key eight product categories, we would see trends versus plan and versus year ago. Keeping in mind the vagaries that might arise daily, unique weather events, shifting holiday timing, strange year ago cycles, etc., this daily “wakeup call” allowed me a very close, daily feel for the business. While this daily sales report is widely distributed, I used it personally, not for a team based performance management discussion.


Weekly: I deeply believe in keeping a close eye, or finger, on a business. Things happen so quickly that if you don’t pay attention, a business trend can get away from you. A few months into my last assignment, business trends were very challenging and I instituted a weekly, every Tuesday WebEx/call for my entire organization. I wanted/needed everyone to focus on the immediate issues and opportunities at hand, and a weekly “all hands” call was my approach. I chose every Tuesday to allow the past week’s results to get tabulated, a few customer and product specific reports to be run, and to allow me to digest the landscape and work to guide action. Once I started that weekly call, I never stopped, holding over 200 “Tuesday calls” over the past four years. If I was on vacation, I had another leader fill-in. I lead them from airports, customer lobbies, train stations, parking lots, etc. It didn’t matter the circumstances, the “cadence” continued.


Monthly: As we closed every month, we reviewed a deeper set of metrics, diving into the entire p&l, decomposing our trends to identify action areas for immediate or longer term action. We convened a relatively small, senior team, for this review. Identifying a ½ day monthly to be devoted to this important work. Unlike the “Tuesday call” described above, we learned that this meeting needed to happen in person with all the senior staff in attendance live. We tried “calling in” at first but soon realized that we needed to really dive into the monthly metrics deeply, and discuss them aggressively, and at least our team quickly realized the need for us all to be in the room together. Monthly performance was key, and I would share the results on the next “Tuesday Call” to the broader team and work to focus our efforts on the challenges and opportunities at hand. Additionally we received a variety of syndicated reports on our market based performance relative to competition. These highly awaited “market share reports” were widely and broadly circulated, and then we would do a detailed review in the next weekly “Tuesday Call.”



Quarterly: While obviously a collection of the three prior months, quarterly closes were more than just a financial exercise. We used the quarterly “cadence” to update our team deeply on performance versus plan, since we have been on a quarterly bonus system for a number of years. Realizing that successful months make up successful quarters, and successful quarters make up successful years may seem beyond simple, but breaking a business down into “bite sized” chunks is a vital element of performance management. (read more about “bite sized chunks” in a previous essay, “Aunt Lorraine’s Law.”)

Annual: Now this is big, annual plans and annual performance management is central to success. Annual performance is the real report card of business! Finishing every year NOT ONLY tracking performance to pay bonus (if earned!), but to measure our progress against long term goals AND to gather key learnings/insights on consumer/shopper/category/competitive dynamics is vital. You NEVER miss the annual plan timing, NEVER! You are NEVER too busy to dive into the results to understand performance and to gain key learnings. I have usually tried to time annual or bi-annual sales/marketing meetings to correspond with the fiscal year end so the results and the learnings can be key elements of those experiences.

This little review of performance management cadence is clearly my approach, but one that has served me well across my career and especially over the past few years. Look deeply into your own business and its unique dynamics. You may have different tempos to consider, maybe thinking about unique seasons, or key release dates that may not fit neatly into my “daily/weekly/monthly/quarterly/annual” model. Find the cadence that works for you and your unique situation but stay on track. Just like my 200+ “Tuesday Calls,” don’t be inconsistent with the drumbeat of your cadence. I strongly recommend that you stay on track, stay on tempo, and “beat cadence” for your business; I am confident that once you find your “right” rhythm, you will be pleased with the results and your organization will actually “count on” the consistency of your approach.

Put on the "Kindness Glasses"

You have to say that it’s been a summer filled with challenging news from across the globe. Thinking about this essay, it is almost overwhelming as I consider the range of conflicts, challenges and disasters that we face today in our global community. It is a clear focus to concentrate on the conflict with ISIS and the beheadings of the two journalists in western Iraq. The active war in eastern Ukraine and the saber rattling of both Russia and NATO bring back pre-cold war fears. The rampant spread of the Ebola virus and the potential for a real global pandemic seems to just be another part of a war and fear ridden summer of 2014. While this essay in no way attempts to handle the geo-political or geo-medical issues at hand, it does attempt to take a small step in another direction.

As many of you know and many have read, I lost a very dear friend, mentor and former boss to ALS in the summer of 2009. Bruce Paynter was one of a kind in so many ways, and my ability to spend some time with him and his family during the final few weeks and months of his life is a treasure that I will cherish for the rest of my life. I have written a number of essays about that time, and my many lessons from our visits. (You can find all the essays in the archive to the left near the top of this blog listed as “Lessons from Bruce Paynter.”) Today, I want to reflect back to one idea that Bruce shared in a video that he made a few months before his passing, where he talked about “putting on the kindness glasses.”

Bruce made a video that was shared broadly across his company. In it he shares a number of perspectives and ideas, says thanks to a number of folks, and explains to the organization what was happening in his ordeal with ALS. I keep the video on my desktop and find myself “rewatching” it regularly. Towards the middle of the video, he shares a few pieces of advice that came from his ordeal, one of which was his idea of “putting on the kindness glasses.” He shared that he had been so touched and strengthened by the little gestures of others trying to help him as ALS reduced his capabilities. Whether it was cutting his food or picking up a pencil, it was the “small actions” that meant so much to Bruce. He shares that the disease opened his eyes to the many individuals that are struggling every day, with pain, illness, injury, disability, etc. Finally in the video he shares that we should NEVER underestimate how “a little kindness goes a long way.”


Somehow these words, this small video clip, are central in my mind as I reflect on the challenges facing all of us across the globe. What can I do about ISIS? What is my role in eastern Ukraine? How am I helping stop the spread of Ebola? All questions that seem “answer-less.” Well Bruce’s encouragement does come to mind, and it has hit me that maybe my response to all of these “bigger than life “ crises is to “put on the kindness glasses” in my day to day life. Maybe, just maybe, I can make a little difference in my little world. Maybe it could be in helping an older passenger on my flight this morning to LA lift her roller bag into the overhead compartment. Maybe it’s hailing the rental car bus and giving a family a hand getting all of their things from the curb into the van. Possibly it’s helping a foreign couple with directions to the train connecting concourses in Atlanta. Now I know these are all travel specific, but all three “moments” occurred just this morning as I flew from Atlanta to LA.

As I close I think back to my friend Bruce and am strengthened and encouraged (again) by his thoughts and comments and my memories of those days together. He is so right to encourage all of us to “put on the kindness glasses.” We can all take small actions, probably every day, where someone else just needs a little kindness. The world is SO filled with so much hate and pain and strife and loss and loneliness that it is a clear understatement to say that “the world needs a little kindness!”

p.s. one smile from the summer came from the ALS “ice bucket challenge.” What a phenomenon! I had the “pleasure,” to not only be challenged but to share that challenge with three other dear friends that included three ices buckets being poured over my head by my dear daughter Marie. I will keep that video for another day, ha!!

Moments of Passage

In life there are pivot points (see previous essay) and there are moments of significant change, and rarely do we get the chance to mark/recognize or celebrate these “moments” appropriately. Well last week was just that situation for yours truly, and I am proud to say that the event or “moment” was highlighted in very appropriate fashion.

After an amazing experience at Bolthouse Farms, last week I announced my plans to “retire” after having had the chance to work on the business and brand over the past five years. In many ways the time has absolutely flown by, learning so much, having so many new experiences, gaining great respect and affection for the agriculture element of our business, to name a few key highlights. Just the experience two years go of selling the company, ultimately to Campbell’s, was one that I will savor and cherish for years to come. I put “retirement” in quotes to highlight that while that is how we have announced my planned departure, I am not planning on retiring professionally. I have loved my time at Bolthouse, but having flown one million+ miles over the past 3-4 years, I needed and wanted more time with my family, thus the announcement last week.

Now with all of that said, transitions are never easy, and I am not especially good at them personally, so I wanted and needed to do something special to highlight this significant event. Thus a plan started to brew some months ago. I had my eye on an old, restored, Mercedes diesel sedan that was in Los Angeles. While no show car, it had been restored nicely and was in great shape and I went to see the car when I was in LA and started falling in love. Coincidentally, my dear son Bryson talked this past spring about wanting to do a big road trip, just him and me, and the spark of a plan was started.

Well last week that plan came together in a big way. Sunday, August 2nd, was the end of our fiscal year and we announced my departure plans on Friday July 31st. Bryson and I flew to LA on Sunday August 2nd, and after a few hours making calls and wrapping up a few things in our Santa Monica office on Monday, we found our way over to Glendale California (check out, www.mercedesmotoring.com, an awesome place that really know and love these cars), picked up our car and drove back home to Atlanta. Five days on the road, what a perfect way to digest this big event, spend some amazing hours and adventures with my 16 year old son, break in and completely fall in love with a new “old” car, etc. What a way to mark this “moment of passage!” Bryson wrote a blog during the trip, so if you want more of those adventures, checkout www.oneweekontheroad.blogspot.com.

For me, the nexus of the adventure occurred Tuesday afternoon, outside of the Petrified Forest in western New Mexico. Over the past four plus years, I have held a weekly (every Tuesday) conference call for a broad portion of our company at Bolthouse Farms. I would cover weekly/monthly/quarterly performance metrics, key customer/brand issues & opportunities, and close with the focus points for the week/weeks ahead. Every Tuesday, one hour, varied locations, rain or shine. Well last week, from outside the Petrified Forest, I was going to lead my last “weekly call.” I had prepared my numbers and reports as usual, and was prepared for an emotional “moment.” As I sat in the car, Bryson took his guitar, left me to my conference call, and went to sit in the shade in front of a convenience store and strum away. As I sat there, reviewing my last set of numbers while watching my dear son playing his guitar in the shade, I had tears in my eyes BOTH from the company and team that I will desperately miss, and the family that I am so anxious to spend more time with; both “moments” and profound truths exemplified in the parking lot in western New Mexico.

When you have ‘moments” of significant change in your life, and we all have and will, try to find your own way to mark, or celebrate them so they can have the right significance and place in your personal stories. While they may not contain a sixteen year old playing a guitar near the Petrified Forest in rural New Mexico, try to find your own authentic way to literally create memories for a lifetime!

Life's Pivot Points

It is a rare treat to share part of your past with those you love. Earlier this summer, I had the pleasure to take my family back to Edinburgh Scotland, where I spent part of my junior year of college. Like many students, my time abroad was exciting, challenging, a time for growth and exploration and for me a time of one of my life’s “pivot points.”

As I look back across my life, now spanning five decades and counting, there have been a few moments, or as I like to say “pivot points,” that have been dramatic “crossroads” moments of my life. As I said, there have been a few, and candidly just a few, dramatic “pivot points” as I look back over the years that have significantly affected the trajectory of my life. While I will expand on the “pivot point” that occurred so many years ago in Scotland, there have been a few other significant pivots over the years. Two of the most significant moments were my decision to propose to Jennie (and for us to get married now twenty seven years ago) and our decision ten years later to have children. Both of these decisions significantly altered the path of my life at that moment (and clearly the lives of others,) and has lead my life down paths that would not have been explored if other decisions had been made at those “pivot points.”

My moment in Scotland was no different. As I mentioned, I was a college junior, a religion major, who had the chance to study at the Divinity School at The University of Edinburgh. New College (the name of the school) was a wonderful academic environment with students from all over the globe, studying for their masters or doctoral degrees in divinity, and here I was an undergraduate student in this “rarified air.” The academics were wonderful, the professors challenging, the other students engaging, the University filled with things to explore, and other than struggling to learn the taste for Haggis and Black Pudding, my time in Edinburgh was thoroughly enjoyable; that is to say with one MAJOR exception!

I had lost my mother when I was 13, and since her early passing, I had become more and more involved in our local church. Leading Sunday school classes, preaching kid’s sermons, attending summer church camp, etc. I was “certain” that my future was destined to be in a church environment and as I headed to college, I was again “certain” that I was going to be a religion major and that I would head after college to a seminary or divinity school to study for my M.Div.( Masters in Divinity) and then be ordained. I was “certain” of my path candidly until I arrived in Scotland.

It was there, in the snowy cold months of late fall, that I approached a “pivot point.” I loved the academics, and I was flourishing in all the classes, my professors were tremendous, engaging and challenging, the other students fascinating, but as the weeks went along, I started to realize that while I was “vocationally” interested in a professional life in the church, I certainly wasn’t “called” in any spiritual sense to that life. As that became clear, it also was apparent that the folks I was engaged with all around me in that setting who I really admired (faculty, other students, staff members) were the ones who DID feel some sort of “calling” to this path of life. Well to make a long story short, after significant soul searching (more on that below), I left New College after one semester, came back to college, changed majors (from religion to economics) and proceeded to head to Vanderbilt University for my MBA , and the business career that I am in the midst of today.

As I stood in the courtyard of New College this summer, with the statue of John Knox towering above me gathered with Jennie, Bryson and Marie, that decision of thirty three years ago seemed amazingly life changing in hindsight. It was in some ways overwhelming to think about how my life would have been different if I had chosen a different path in Scotland. Would Jennie and I be together? Would Bryson and Marie be alive? Would I have been happy? Would I have had a bigger impact in life??? The questions just seemed to expand. After a few deep breaths I gathered myself and truly reflected on how fortunate I feel in life; with such a good marriage, such wonderful children, such a productive and successful career, etc. I am truly fortunate and I sincerely live life without much regret. What I did reflect on though was that “pivot point” and the elements of “how” I made that decision. As I thought more deeply on those moments in Scotland, I realized that they had a lot in common with the moments surround some of my other “pivot points” of life.

Here are a few reflections on the common “elements” of those “pivot point” decisions:


Get some time to yourself, give yourself room: It sounds so simple, so straight forward, but candidly it’s probable the most difficult of these three ideas. How to do find time away from the pressures of the day to day, made so much harder today by the incessant cacophony of email, texts, tweets, social media. Etc. I found it critical in these big decision moments to “steal away” and find the space or the “room” to dive into the decision at hand. In Edinburgh, it was easy to find time alone for walks across that beautiful city, thinking about the matters at hand, pondering the options and possible implications.



Seek advice but not too much: In a time of formal mentor relationships and an unbelievable amount of on-line advice, it may seem counter intuitive for me to say to not see too much advice. . Seek input from a very close group of trusted associates who know you VERY well, then hunker down and do some “soul searching.” Getting input too broadly will certainly end in a confusion of voices, opinions, perspectives all with good and sensible points and counterpoints. In these big “pivot points” of life, it really is up to you to sort it out for yourself. It is only YOU who will own the outcome!


Listen to your heart/gut more than your head: Once you get all of the input you need, with a bit of time and space away from the “rat race” of life, my advice is to work hard on “listening” to your heart/gut. In these big “pivot points” of life, it is very important to quiet the mind a bit and really listen to your heart and what seems to feel the most “right” to you. I know this doesn’t sound very analytical or imperial, but in my experience it holds very true. The biggest and best decisions of my past were not the ones that I “thought “were best, but those that I “felt” were right.



Well, hopefully these ideas will trigger some reflection on your own. Whether you look back on the “pivot point” decisions of your life, or you are facing one of those moments presently, see if these three ideas ring true, or can be helpful in the moments ahead. Remember the deep truth is that life is meant to be “lived”; completely UNABLE to affect yesterday but infinitely ABLE to affect the road of life and the “pivot points” ahead!

Keep Your Feet Moving Through The Hole

It’s unusual for me to use a football metaphor (that’s American Football I should say as I write this during the World Cup Final) as the theme of one of my essays. My little stories are typically tied to unique business moments from my past or family stories from my past. This theme is one that I refer to often and actually did with a dear friend last week.

I was back and forth via email with a good friend that I have known now for more than ten years. He and I were working to coordinate travel calendars, and I checked in on his travel plans in the midst of a hectic day. While busy as usual on my end, I had no idea of the challenges that my friend was handling that day. He was working through a very challenging business deal, handling the multitude of family priorities, and had just found out that his newly purchased truck was not what he had expected (previously existing title, engine not matching the truck’s serial number, etc.) As I caught up to him that evening he was feeling the challenges of the week mounting and I quickly encouraged him to “stay on your feet, don’t stop, and keep your feet moving through the hole.”

For those unfamiliar with this image from football, the idea comes from advice for a running back as he hits the line. While there may be an intended ”hole” in the line of the designed running play, it’s typical that the running back, after the handoff, hits a lot of linemen (defense and offense alike) and it seems that the “hole” has collapsed to nothing. If the running back slows down or stops at that point, he is dead in his tracks and is almost always immediately tackled. If he keeps his feet moving, driving forward, you never know what might happen. Little breaks may open up, intended or even unintended, holes may open up. From a seemingly dead stop, a big gain mya be achieved if and only if the running back “keeps his feet moving.”

This idea is direclty transferrable to the business landscape! It is very typical to hit an obstacle or an unexpected challenge that seems to stop us in our tracks. Rather than slowing down or letting the challenge of the moment stop your efforts, keep working, keep iterating, keep executing, keep trying and you never know what opportunities “might” still arise. By “keeping your feet moving through the hole,” you give yourself the chance to have good things happen. Nothing “good” will happen if you stop trying!

This idea, while it is deeply true professionally, is equally true in your personal life. We all have faced, and will face, unexpected challenges in our lives. Whether the loss of a loved one, an unexpected setback in your family, or some other challenge/issue (inclusive of a truck’s serial number not matching the chassis,) we will all face challenges and setbacks in our lives. When those moments come, as they will, don’t let them stop you completely. Keep living, keep trying, keep working to try to make tomorrow a little better than yesterday; if you can remember to “keep your feet moving through the hole,” you give yourself the best chance to make something good or great out of a tough situation.

A Heartwarming "Selfie"!

I have to admit that the “selfie” in this essay is most definitively my first. Not trying to compete with the famous “selfies” of Pope Francis, or President Obama, or even Ellen DeGeneres & Bradley Cooper, I thought it was high time that I joined into this most modern trend; and who better to partner with than my dear Aunt Lorraine!

Now Aunt Lorraine will be embarrassed when she sees this essay, she has become “famous” across our company, and across a number of other organizations, for her very powerful concept, “Aunt Lorraine’s Law.” In an early essay by that same name, I shared a story of how as a boy I was quite a picky eater and Lorraine tried to get me to eat my vegetables with the admonition… “William, take small bites and chew thoroughly, and you can swallow anything!” Over the years, those simple words kept coming to mind, not as a model to “eat my vegetables,” but as a simple and powerful lesson on how to handle the challenges of life.

This week I had the need to be at our parent company’s Headquarters in Camden, NJ and one evening after work I drove over to visit Aunt Lorraine who lives an hour or so away. Lorraine had recently been having some knee troubles, so I particularly wanted to see how she was getting along. We visited for a while, catching up on family news, and after a bit we went out to dinner with her two closest friends, Herbie and Audrey. The dinner was terrific (especially the Chicken Saltimbocca!) and we raised a glass of wine and toasted to the “three canes and four smiles” around our dinner table. Herbie treated us to dinner (thanks again Herbie) and we headed back to Lorraine’s so I could drive back to my hotel in Philadelphia before it got dark that night. While only a few hours, it was a wonderful visit!

As I drove home, I thought about seeing Lorraine and all the people from our past now gone, whom I would love to have a chance to visit with again and sit around a dinner table and enjoy a meal. Of course I thought about my mom Arline Wark Levisay, Lorraine’s sister, now almost forty years past. I thought about my Dad, his mother Mama, her sister Marge and husband Adley, my mother-in-law Jane and her daughter Carrie, my friend Bruce …. and as I drove west towards Philly, the list continued to grow. What would I give for just one more visit, one more dinner, and one more chance to sit for a few hours and catch up??

As I made it back to my hotel with a beautiful sunset in sight, it was clear to me that the lesson from my visit with Lorraine was simple; see the people you love NOW, while you can! If you have a chance for a few hour visit, do it NOW, no excuses! Life is lived with no rewind feature. We only have NOW and hopefully tomorrow, but you never know. Sure life is busy and work priorities, and outside obligations often get in the way, but work hard to fight those seemingly “urgent” obligations and focus in on what is truly “important” in life, sharing time with those you love! Take a few hours and visit “your Aunt Lorraine” and take a “Heartwarming Selfie” of your own to remember help you remember the moment for years to come!