Leadership Pride from the “sidelines”

 

 

Let me begin by expressing just how proud I am of the teams at Butterfly Equity and Generous Brands. The recent announcement of their deal to acquire Health-Ade truly brought a smile of pride to my face. This acquisition expands an already impressive platform of better-for-you refrigerated beverage brands and fulfills a vision we first embraced when we repurchased the company from Campbell’s in 2019. Back then, the business was facing serious challenges on both top-line and bottom-line performance, and we knew we’d have to rebuild the team, stabilize the CPG and retail fresh carrot businesses, and carve out the company from Campbell’s before we could pursue any larger strategic opportunities. Of course, none of us could have anticipated that Covid was just around the corner.

Yet, I am deeply proud of how the team united through the pandemic. They not only weathered the storm but emerged stronger, never losing sight of the major strategic priorities: splitting the historic company into two distinct, focused entities and expanding the robust refrigerated beverage platform with new brands. These were ideas conceived in 2019 … and now, they are realities.

When I retired early last year, as we took steps to split the company into its two natural businesses (one focused on retail fresh carrots, the other on CPG brands and products), I had a chance to step back and observe how both independent teams would perform. While it was sometimes difficult to be on the sidelines rather than on the front lines, it has been a genuinely rewarding “legacy moment” to watch leaders—some I’ve worked with for years and others I helped bring on recently—rise to meet new challenges and seize fresh opportunities. None of these moments have been more significant than the acquisition announced last week.

With a career now spanning over four decades, my hope for the next chapter is to experience more of these “legacy moments,” seeing great leaders and their teams make meaningful impacts across the business world and leave lasting legacies of their own. Rather than leading from the front, my focus is on coaching, mentoring, and advising from the sidelines—always ready to support the teams I admire so much.

Noting that I rarely include last names in my essays, I feel compelled to recognize the exceptional leadership, vision, and influence of Adam and Jeff. Their relentless drive and steadfast dedication were instrumental in making this deal happen. I also want to shine a light on the remarkable team of Phil, David, and Todd—brilliant operating executives at Generous Brands whose expertise and collaboration have truly laid the groundwork for this achievement. Over the course of my career, I’ve had the honor of working with many gifted individuals, but these five stand out as Generous Brands charts its course toward new opportunities. I am deeply grateful for their remarkable impact, and it fills me with pride to cheer them on from the sidelines.

"Do Fewer Things Better: redux.... a focus on executional excellence!

 

It was over 12 years ago that I first posted an essay focused on this idea of doing "fewer things better."  you can see the original essay here. ( https://fylegacy.blogspot.com/2012/09/do-fewer-things-better.html)   Here we are today in early 2025, in what seems like a really different world form 2012, new roles/companies for me, new technology dynamics with AI exploding, new global political dynamics... and yet this simple idea continues to reverberate in my thinking and the requirements for leaders to get A LOT done continues to grow.  Getting "A LOT" done is not my focus here... my desire is to talk less about how much we are getting done, I will not celebrate the phrase "I am multitasking my brains out" in this essay!  Quite the contrary, I will be centered on the quality of our work as leaders, and the executional excellence of our companies/teams/organizations.

One reality that is common for me today as it was in 2012 was and is feeling very lucky to be part of high growth organizations.  Its in that context that I wrote, 

 "I have had the chance to be part of a very dynamic, high growth company, working closely with a group of very inspired, motivated, and talented individuals. One reality of a high growth environment is that the scale and challenges of the business are often out-stripping the capabilities and capacities of the organization. Unlike many big companies that go through their every 2-3 year “reorganization” cycles, looking to cut costs when they can’t find/create real top line growth, we are constantly feeling the need to have the organization “catch-up” to the changing needs/challenges/size of the business. Because of this growth dynamic, individuals and teams are often stretched as their markets/customers/brands accelerate. This reality spans functions and departments all across our company, and mine is no exception."

This idea that "individuals and teams are often stretched" beyond their current capabilities and capacity as they grow is exhilarating and nothing new.  As leaders we need to realize this and navigate a tough balancing act... to drive for growth and to build the capabilities and capacity of our organizations AND execute with excellence.  I push myself to not fall into the trap to think that this is an either/or dynamic.... we can grow a ton OR execute brilliantly... that is an unacceptable leadership trap/headest... it's an "AND" not an "OR"thing!

This focus lead me to write about a conversation from that time that illustrates this point, 

 "I was talking with two of my talented leaders and we were working through the facts that there seemed to be just too many priorities for them and their teams, and at that moment certain things seemed to be falling through the cracks. It wasn’t a matter of skills or motivation; it was clearly an issue of prioritization. I asked them how MANY of the projects/initiatives they thought were getting accomplished, and they said maybe 80-85%. Additionally I asked them to grade their work on how WELL they thought they were accomplishing the projects, A to F. They both thought that maybe a B or B+ would be the right score. I suggested that is if we were getting a B+ of 85% of the work, then our “score” wasn’t an overall B+/85%, but rather a 72 ( 85 x 85 = 72.3) We needed to combine how MANY of the projects were being accomplished with how WELL they were being done. Were we really working so hard just to do average work? Does the business need/require just “average” work to accomplish “exceptional” results??? It was at the end of this conversation that the three of us came to the point of view that we needed to do more A+ work even if it meant us prioritizing the work even more dramatically."

This idea of a combined score of 72%, barely a passing "C," was not what those leaders from 2012 were working so hard to achieve, and its not the expectation that we as leaders need to set today! This dynamic will push all of us to step back for the moment and think about prioritization and focus for ourselves and our teams.  If we can decipher between "what's important" and "what's urgent," then how can our teams?  In a well read historic essay, "The tyranny of the urgent" ( https://fylegacy.blogspot.com/2010/11/tyranny-of-urgent-5-for-2.html),  I used a simple matrix to depict this idea.

As you can see this model pushes us as leaders to get this clear first for ourselves ....how are WE spending our time and where is our focus ???  Then, and only then can we work with our key leaders to do the same for our companies.  My experience guides me to realize that WE ( and I am including myself here for sure) spend too much time in quadrants #3 & #4, we push ourselves to think about quadrant #1, and NEVER spend enough of our time and focus in quadrant #2.  Writing this essay, and candidly you reading this essay is literally time spent in #2!

I will close in the exact same place as I did in 2012, we all need to work on this, we as leaders need to model this and help our teams bring it to life in their challenged, hectic, "get more done" worlds every day,

"Once we have done a better/stronger job prioritizing the work at hand (for the week/quarter/year/etc), then we must commit ourselves to strive for excellent work on the initiatives that we’ve prioritized. I know it will never be perfect. I don’t believe in”perfect,” nor do I believe that “practice makes perfect.” I DO believe that “practice makes better” and that we all can work hard on making tomorrow better than yesterday. My focus is on working to do “fewer things better”, maybe even taking a few initiatives/priorities off the plate so that we as an organization can improve our focus, and improve our “grades” on the quality not just quantity, of our work."