Three Impact Points of Leadership
A team that is engaged, motivated, and well led is a potent business
force. It must be remembered that a highly performing team is not
an end in itself, but rather, a means to an end: superior business
results. While I feel that this is self-evident, it is a point that should
be reinforced. It is the business that often brings teams together.
It is the business that needs, even calls us, to perform at
ever-higher levels. Thus, the results of the business are a critical
report card. With that said, it is my experience that only through
teams that are in-synch, and working well, that superior business
results can be not only achieved, but also sustained.
The role of the leader is a vital part of a highly performing team.
Unfortunately, it’s also often its weakest link.
In my experience of leading teams over the past twenty years,
a three-pronged foundational concept has emerged.
A leader must at all times:
Educating the Mind
First things first. A team must know what they’re supposed to accomplish.
What does winning look like? What are the key priorities?
This is primarily an intellectual exercise, the domain where the left
brain does its real work. In the business context, this is may be captured in
an annual business plan that needs to be successfully executed.
It is critical in this step for everyone on the team to have a clear idea
of the overall objective/issue/opportunity and a clear idea of how
they fit in. Where do they, as individuals, as a team, and as a department, fit into
the overall picture? Clarifying an individual’s responsibilities and accountabilities
and clearly connecting them to the larger objective is a critical first step of
leadership.
Inspiring the Heart
Once the team has some idea of “what” to do, the next required
step is to determine “why.” Why is this important? Why is this
important to me? Why is it important for me to play a role? Why
should I go the extra mile? In my experience, this is the secret ingredient
that differentiates great teams from merely productive work groups.
When a team’s heart is “in” their work, they care not only for the project, not only
for the business results, but more importantly, for each other.
This is when amazing results or seemingly unachievable feats can
be accomplished. This is the work of the right brain: the less intellectual side,
the more emotional side of all of us.
Directing the Hands and Feet
Now that the mind and heart are engaged, the final required step is
to ensure that the team is focused in the right direction. With the
“what” and the “why” established, the last thing a team must know
is the “how.” Inspiration, after all, still requires direction.
When things get stressful, there can be a tendency to overly focus on this
last “impact point”. Out of balance with the other two priorities, active direction
can devolve into reactive “barking out orders”.” When
a team understands what they have to do, as well as why their work
is important, directing the “hands and feet” becomes more about
leading people than about managing initiatives and activities.
This comment has been removed by the author.
ReplyDeleteBill:
ReplyDeleteLike we say in the PR business, "What do you want the audience to think (head), feel (heart) and do (hands)?"
WW
Bill,
ReplyDeleteThe role of the leader is not only the most critical, it is frequently the least understood. Although I find your model simple to understand, the challenge to follow it is almost overwhelming. Many leaders recognize the accountability associated with their responsibility, even if they don't know how to be an effective leader. With these three impact points, the leader is reminded of key questions that he/she should constantly ask themselves with regard to the performance of the organization and their effectiveness.
Thanks for challenging me.
Galen B.
Galen,
ReplyDeletethnks so much for your comment! One thing I have recently suggested to a consulting client of mine is to put these three "impact points" on the top of all of his call plans,destinations documents, etc so that anytime he is preparing to meet or communicate with his team, he keeps these three priorities in mind.
Bill