Let me begin by expressing just how proud I am of the teams at Butterfly Equity and Generous Brands. The recent announcement of their deal to acquire Health-Ade truly brought a smile of pride to my face. This acquisition expands an already impressive platform of better-for-you refrigerated beverage brands and fulfills a vision we first embraced when we repurchased the company from Campbell’s in 2019. Back then, the business was facing serious challenges on both top-line and bottom-line performance, and we knew we’d have to rebuild the team, stabilize the CPG and retail fresh carrot businesses, and carve out the company from Campbell’s before we could pursue any larger strategic opportunities. Of course, none of us could have anticipated that Covid was just around the corner.
Yet, I am deeply proud of how the team united through the pandemic. They not only weathered the storm but emerged stronger, never losing sight of the major strategic priorities: splitting the historic company into two distinct, focused entities and expanding the robust refrigerated beverage platform with new brands. These were ideas conceived in 2019 … and now, they are realities.
When I retired early last year, as we took steps to split the company into its two natural businesses (one focused on retail fresh carrots, the other on CPG brands and products), I had a chance to step back and observe how both independent teams would perform. While it was sometimes difficult to be on the sidelines rather than on the front lines, it has been a genuinely rewarding “legacy moment” to watch leaders—some I’ve worked with for years and others I helped bring on recently—rise to meet new challenges and seize fresh opportunities. None of these moments have been more significant than the acquisition announced last week.
With a career now spanning over four decades, my hope for the next chapter is to experience more of these “legacy moments,” seeing great leaders and their teams make meaningful impacts across the business world and leave lasting legacies of their own. Rather than leading from the front, my focus is on coaching, mentoring, and advising from the sidelines—always ready to support the teams I admire so much.
Noting that I rarely include last names in my essays, I feel compelled to recognize the exceptional leadership, vision, and influence of Adam and Jeff. Their relentless drive and steadfast dedication were instrumental in making this deal happen. I also want to shine a light on the remarkable team of Phil, David, and Todd—brilliant operating executives at Generous Brands whose expertise and collaboration have truly laid the groundwork for this achievement. Over the course of my career, I’ve had the honor of working with many gifted individuals, but these five stand out as Generous Brands charts its course toward new opportunities. I am deeply grateful for their remarkable impact, and it fills me with pride to cheer them on from the sidelines.