It was over 12 years ago that I first posted an essay focused on this idea of doing "fewer things better." you can see the original essay here. ( https://fylegacy.blogspot.com/2012/09/do-fewer-things-better.html) Here we are today in early 2025, in what seems like a really different world form 2012, new roles/companies for me, new technology dynamics with AI exploding, new global political dynamics... and yet this simple idea continues to reverberate in my thinking and the requirements for leaders to get A LOT done continues to grow. Getting "A LOT" done is not my focus here... my desire is to talk less about how much we are getting done, I will not celebrate the phrase "I am multitasking my brains out" in this essay! Quite the contrary, I will be centered on the quality of our work as leaders, and the executional excellence of our companies/teams/organizations.
One reality that is common for me today as it was in 2012 was and is feeling very lucky to be part of high growth organizations. Its in that context that I wrote,
"I have had the chance to be part of a very dynamic, high growth company, working closely with a group of very inspired, motivated, and talented individuals. One reality of a high growth environment is that the scale and challenges of the business are often out-stripping the capabilities and capacities of the organization. Unlike many big companies that go through their every 2-3 year “reorganization” cycles, looking to cut costs when they can’t find/create real top line growth, we are constantly feeling the need to have the organization “catch-up” to the changing needs/challenges/size of the business. Because of this growth dynamic, individuals and teams are often stretched as their markets/customers/brands accelerate. This reality spans functions and departments all across our company, and mine is no exception."
This idea that "individuals and teams are often stretched" beyond their current capabilities and capacity as they grow is exhilarating and nothing new. As leaders we need to realize this and navigate a tough balancing act... to drive for growth and to build the capabilities and capacity of our organizations AND execute with excellence. I push myself to not fall into the trap to think that this is an either/or dynamic.... we can grow a ton OR execute brilliantly... that is an unacceptable leadership trap/headest... it's an "AND" not an "OR"thing!
This focus lead me to write about a conversation from that time that illustrates this point,
"I was talking with two of my talented leaders and we were working through the facts that there seemed to be just too many priorities for them and their teams, and at that moment certain things seemed to be falling through the cracks. It wasn’t a matter of skills or motivation; it was clearly an issue of prioritization. I asked them how MANY of the projects/initiatives they thought were getting accomplished, and they said maybe 80-85%. Additionally I asked them to grade their work on how WELL they thought they were accomplishing the projects, A to F. They both thought that maybe a B or B+ would be the right score. I suggested that is if we were getting a B+ of 85% of the work, then our “score” wasn’t an overall B+/85%, but rather a 72 ( 85 x 85 = 72.3) We needed to combine how MANY of the projects were being accomplished with how WELL they were being done. Were we really working so hard just to do average work? Does the business need/require just “average” work to accomplish “exceptional” results??? It was at the end of this conversation that the three of us came to the point of view that we needed to do more A+ work even if it meant us prioritizing the work even more dramatically."
This idea of a combined score of 72%, barely a passing "C," was not what those leaders from 2012 were working so hard to achieve, and its not the expectation that we as leaders need to set today! This dynamic will push all of us to step back for the moment and think about prioritization and focus for ourselves and our teams. If we can decipher between "what's important" and "what's urgent," then how can our teams? In a well read historic essay, "The tyranny of the urgent" ( https://fylegacy.blogspot.com/2010/11/tyranny-of-urgent-5-for-2.html), I used a simple matrix to depict this idea.
I will close in the exact same place as I did in 2012, we all need to work on this, we as leaders need to model this and help our teams bring it to life in their challenged, hectic, "get more done" worlds every day,
"Once we have done a better/stronger job prioritizing the work at hand (for the week/quarter/year/etc), then we must commit ourselves to strive for excellent work on the initiatives that we’ve prioritized. I know it will never be perfect. I don’t believe in”perfect,” nor do I believe that “practice makes perfect.” I DO believe that “practice makes better” and that we all can work hard on making tomorrow better than yesterday. My focus is on working to do “fewer things better”, maybe even taking a few initiatives/priorities off the plate so that we as an organization can improve our focus, and improve our “grades” on the quality not just quantity, of our work."