tag:blogger.com,1999:blog-1006297804555860665.post4954209598621667808..comments2024-03-03T06:24:09.073-08:00Comments on Find Your Legacy: Brand Loyalty, a dangerous and outmoded marketing principleBill Levisayhttp://www.blogger.com/profile/02142931875706646655noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1006297804555860665.post-10968392280299895262014-12-04T04:00:18.262-08:002014-12-04T04:00:18.262-08:00I love the idea and totally agree that "famil...I love the idea and totally agree that "familiarity" needs to be added! My main desire is to add a" pebble in the shoe " of marketeers to increase their paranoia and market based orientation! Thanks for your comment!Bill Levisayhttps://www.blogger.com/profile/02142931875706646655noreply@blogger.comtag:blogger.com,1999:blog-1006297804555860665.post-31562216648066260362014-11-25T15:04:44.382-08:002014-11-25T15:04:44.382-08:00Thought provoking. I especially like the concept ...Thought provoking. I especially like the concept of reminding marketers to be paranoid about their relationship with the easily distracted / enticed consumer. I would suggest adding one interim concept that was espoused by yet another one of my former bosses (let's call him Z). The concept of 'Familiarity' (as in when the consumer sufficiently understands your brand's proposition...not just mere awareness, but depth of understanding) needs to precede advocacy, relevance and action.TheMartinatorhttps://www.blogger.com/profile/08697093726361845895noreply@blogger.com